The super-terrifically funny FX comedy, It’s Always Sunny in Philadelphia is returning for its fourth season on Sept. 18th.  They’re doing a college campus game show tour as a marketing tactic to promote the upcoming season.  There’s also an online component that you can register for and play.  I like this kind of marketing, and love the show.

My favorite part of the whole thing is the trophy (pictured), which is a gold dumpster baby, made famous in the episode “The Gang Finds a Dumpster Baby,” which I suggest that you run and do not walk to watch this episode.

Thanks to TWoP for the heads up on this promotion.